Wild Root: Vegan-ish Cafe

AUG 2020
Identity
Boise, IDTypefaces: Blokk by Branndon Nickerson and Space Grotesk by Florian Karsten   
    Located on Restaurant Row in downtown Boise, ID, Wild Root is the go-to spot in town for vegans. What makes it so great is that it’s vegan dining in a super accessible way. All vegan dishes have non-vegan subs, so if you’re new to the game or have no plans of ever going vegan, you can still enjoy their healthy farm to table cooking.
    I wanted to capture this “veganism should be fun and approachable” mentality they support with their menu. So, I added the tagline Vegan-ish Cafe. Additionally, I brightened up their palette and went for a colorful and playful aesthetic that doesn’t take itself too seriously.