Wild Root: Vegan-ish Cafe
AUG 2020
Identity
Boise, IDTypefaces: Blokk by Branndon Nickerson and Space Grotesk by Florian Karsten
Located on Restaurant Row in downtown Boise, ID, Wild Root is the go-to spot in town for vegans. What makes it so great is that it’s vegan dining in a super accessible way. All vegan dishes have non-vegan subs, so if you’re new to the game or have no plans of ever going vegan, you can still enjoy their healthy farm to table cooking.
I wanted to capture this “veganism should be fun and approachable” mentality they support with their menu. So, I added the tagline Vegan-ish Cafe. Additionally, I brightened up their palette and went for a colorful and playful aesthetic that doesn’t take itself too seriously.
![](https://freight.cargo.site/t/original/i/30207f3a38cd6544a7d4241502e63bf670d30e2b1d8667281f02638fe38e3a2b/WR_Rest-Stand.jpg)
![](https://freight.cargo.site/t/original/i/98531a34392461499486e7d32a3b3ba020bc0f45e1843e58bbb695decfa02e56/WR_Anim-Setup.gif)
![](https://freight.cargo.site/t/original/i/35d08ee94ccf43485c0336c8faba668e93838ba7009c62a8b4877737005ed1fa/WR_Menu.jpg)
![](https://freight.cargo.site/t/original/i/d2f531bae71013ba918d105ce062528aa00b19f9a3ca709b7a3204e31a134c8c/WR_Hat-Mock_3-4.jpg)
![](https://freight.cargo.site/t/original/i/c797604688ab01a8625c107cc214aac902f7c460bcde71d414ddc956757e92cf/WR_coffee-puchpsd.jpg)
![](https://freight.cargo.site/t/original/i/7be54399e54438c02ff828e4a5ce506e8c88cf9ed3e7851543b4c83718398160/WR_Hat-Mock_B.jpg)
![](https://freight.cargo.site/t/original/i/2416731525dba68f1b954672f6818263950d0bc8a76a49593f775f70afc25518/WR_Nitro-brew-copy.jpg)
![](https://freight.cargo.site/t/original/i/f8f40e65f5d6241a6f78680b16847855c30db2eca8884b2e9b0e50dd1536a6ef/WR_Wall-Ad.jpg)
![](https://freight.cargo.site/t/original/i/c21d2eaeace7cbcb1416e848ee499c910f4f1d36f2836fb37bfc491bade81c0c/WR_Barrel-Mockup-copy.jpg)