Sam Fox Interactive Calendar
OCT 2019
Print and Interaction
St. Louis, MO
Typefaces: Rajdhani by Indian Type Foundry
For this project, I was tasked with developing a calendar to display the Fall 2019 events for the Sam Fox School of Design & Visual Arts. With a very dense list of events, I had to find a way to get the user engaged in what they were looking at. While we were confined to print for the final product, I wanted to introduce an element of interaction in order to give the casual passer-by a reason to look and engage with the material. They are prompted to place a dot on the poster that corresponds to the color of an event they’re most excited about (as seen in the photo). With a test-run in our class critique, I can happily say it got most everyone to stop and take a second at the events they’d been looking at for the past month.
![](https://freight.cargo.site/t/original/i/1e4cb2b10fe7d2fd497e7c3739169284094ce6afb70fc940e636eceebe2f9edd/calendar-mock.jpg)
![](https://freight.cargo.site/t/original/i/1a1690720d6bb3a994a63a80f8546eb987b225db32b5f47ab872b9772ec2d7d1/Koehl_Alex_ToClarity_FL19_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/464517547400c4bfac0be2a9b8dff13e5c325dbfd005f991a46de72f128d4bd0/Koehl_Alex_ToClarity_FL19_Page_2.jpg)